To reach Canon’s top offset and digital customers, we created a surprise dimensional mailing. It showcases their advanced printing technology with an interactive experience and offers a virtual reality headset incentive.
Focusing on the vast potential of the retirement market, we helped Nationwide develop a highly engaging planning program. We created a concept to reach the audience with retirement on the horizon. This campaign incorporates virtual planning and integrates a multi touch program including an interactive retirement planner, landing pages, social posts, email, and posters.
To help business marketers improve their TripAdvisor listings, we created a series of B2B pieces that were data rich and highly personalized to bring additional value to businesses. These samples represent some of the dimensional pieces developed for them. Because these materials are produced in multiple languages, the pieces are designed to easily accommodate varying text lengths.
As competition increased, Nationwide’s long-term care insurance solution – Nationwide Your Life CareMatters – needed to boost sales and adoption. Nationwide made product changes and worked with us to launch the “now with MORE” campaign. It targeted Financial Advisors with news of the improved product. Building a multi-touch campaign, we highlighted the new product features. Advisors who tried it, and used the Benefit Estimator Tool, saw their sales increase. To build on this, we also created a gaming experience that got more Advisors to experience the tool, and as a result, bringing in new customers and sales.
Colleges and universities look to American Student Assistance to attract and retain students by providing financial information and guidance. They came to us requesting a "toolbox" of digital and print assets they could brand for each college or university. Using emails, posters, buckslips, and table tents, we helped them gain awareness — on and offline — through both campus and education industry offerings.
Ski resort Smugglers' Notch came to us to evolve their off-season summer vacation campaign. We delivered an integrated multi-touch program showing how the resort and summer camp offers the perfect family vacation and guaranteed fun. The client was so pleased that they picked more than one format to test.
This self-mailer was one of many pieces promoting the resort and summer camp experience to families with children. This dimensional piece was one of two interactive formats.
This showcases the interior spread of the barrel folded self-mailer which provides the details and rates along with expanding the Smuggs story.
Smugglers' Notch resort is known for its winter experience and prides itself with being a true getaway for many families. This map-like format helps the viewer to discover the best part of summer family vacations as it unfolds each panel. The large format engages the reader.
Landing pages helped to gather data points as well as provide customer support for fulfillment and customer service follow up.
Smuggs had an existing Instagram account which we utilized and evolved to build on the campaign.
We utilized both newsfeed placement as well as targeted right column ad placement for maximum reach.
The MITX award-winning Museum of Science Annual Report demonstrates the evolution of the Museum. Along with all the basics required in an annual report, it includes stories honoring donors who've made an impact as well as a timeline of the Museum’s many achievements.
The Voice Health Institute, advancing the science of laryngology and voice restoration, wanted to promote their premiere charity event and fundraiser. Reaching out to the entertainment industry elite in Beverly Hills, we created online and offline invitations with an elegant feel. The invitations were so well received the event sold out in record time.
Previously, Unum had marketed its voluntary insurance benefits primarily through HR departments, which enrolled employees. Unum asked us to create an entire customer ecosystem that spoke directly to the employee, from creating awareness and need during the pre-enrollment period to driving attendance at enrollment meetings to creating concepts for digital enrollment tools for HR people.
The journey, themed All About U, used the behavioral science concepts of Social Proof, which showed employees which benefits others like them were enrolling in, and Anchoring, which showed them that the insurance benefits really weren’t expensive compared to other types of insurance.
Academic Mail Marketing is a highly specialized marketing firm that develops print and direct creative for schools and universities. They sought our expertise for their own new branding and website.
